Sunday, September 17, 2006

Dubble Dubble Toil and Trubble

Know what I hate? Commercials in which there has been clear (and poorly executed) rerecording of voices. They've been around forever. Some seem to have been dubbed from the get-go, as though they'd accidentally cast some beautiful face with a voice like sandpaper and had to replace the sound, not unlike Singin' in the Rain

The latest offenders include a commercial for Bam cleaner, in which it appears the name of the product has been changed. The spokesman is ranting along about the product and all seems well until he names the cleaner and then *Bam!* it's like watching a kung fu movie. I know, I know, it would cost a lot to reshoot the commercial, but it drives me nuts. Are we not supposed to notice? Could they not have settled on the name before shooting?

The other offender I've noticed is an ad for Toronto's 104.5 CHUM FM. The original version of the commercial featured some fine fellow looking out his window across to a facing building. He notices people dancing, singing into a brush, and the like. His female companion (I don't wish to make assumptions about their relationship) enters, turns on the radio (to CHUM FM, of course) and he realizes that everyone across the way is listening to CHUM, too. How does he know? Because their dancing and lipsynching match the music! Now that they've substituted more current music in the commercial, it just doesn't make sense. "Hey! It's Toronto's most popular station, but judging from their actions, those people over there are listening to something else!"

What's that all about? It causeth me distress.

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