Thursday, November 13, 2008

Kinder

This proves that drug use pervades all levels of society, including advertising professionals and corporate executives who approve such commercials.

Monday, November 03, 2008

Irony?

I just watched a commercial (yes, I was watching television again) for Home Hardware's Safe Cut package opener. Yes, it will help you open those difficult packages easily and safely. Specifically, it will help you open those stiff plastic capsule-like packages that generally hang on a hook in the store. (Yes, you know the ones I mean; they're like Fort Knox and non-recyclable in most communities.)

What's fun is at the end of the commercial, they show their product. It's in one of those stiff plastic capsule-like packages that generally hang on a hook in the store. (Yes, you know the ones I mean; they're like Fort Knox and non-recyclable in most communities.)

You got it. Their product for easily opening those difficult packages comes in one of those difficult packages. That's just asking your customer to get annoyed, seeing hope right there behind the crystyal-clear plastic but useless while you fight your way inside.

Sunday, November 02, 2008

Campaigning

I was watching a broadcast from Washington State and, naturally, 75% of the commercials were political in nature. The funniest thing, though, there were two ads which ran back-to-back, one for the Republican candidate and one for the Democratic candidate.

But what is so interesting about that, you ask?

Well, since they ran back-to-back, it was quickly evident that the two commercials had something in common.

Something more than their use of phrases involving the word "change".

That's right. They were both narrated by exactly the same woman. The voice was identical. One moment she's telling me about the lies told about so-and-so by the Republicans and then in the next, she is telling the audience to vote for them. Good times in advertising!