Irony?

I just watched a commercial (yes, I was watching television again) for Home Hardware's Safe Cut package opener. Yes, it will help you open those difficult packages easily and safely. Specifically, it will help you open those stiff plastic capsule-like packages that generally hang on a hook in the store. (Yes, you know the ones I mean; they're like Fort Knox and non-recyclable in most communities.)

What's fun is at the end of the commercial, they show their product. It's in one of those stiff plastic capsule-like packages that generally hang on a hook in the store. (Yes, you know the ones I mean; they're like Fort Knox and non-recyclable in most communities.)

You got it. Their product for easily opening those difficult packages comes in one of those difficult packages. That's just asking your customer to get annoyed, seeing hope right there behind the crystyal-clear plastic but useless while you fight your way inside.